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Corporate communication first years examination of BU April 2012Question paper

Review of the second year MBA degree in April 2012
corporate Communications

Time: 3 hours
Brands maximum: 100
Answer any five questions. Each question carries 20 marks.

1. discuss any three types of advertising with the help of suitable examples.
2. direct marketing is different from advertising? What are the different tools used for direct marketing?
3. What is the proposed project? Discuss the guidelines for preparing a project proposal.
4. What are the academic reports?
5. what it means to document sources? How is it done?
6. What are the factors that influence the choice of a particular medium?
7. list some of the tools and their relative importance in media relations.
8. mention some of the considerations to be taken into account in making media relations.

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